Most users don’t drop off because they don’t like a product. They drop off because they’re unsure.

At Shoppin, I focused on reducing this uncertainty.

I designed a virtual try-on experience to help users better judge fit and style before purchase. By restructuring the flow around how users actually evaluate products, this led to a 13% drop in user drop-offs at a critical decision point.

I also worked on improving product discovery, redesigning parts of the search experience and integrating “Make My Fit”, a feature that guides users toward more relevant clothing based on contextual product inputs.

The goal wasn’t just better UI. It was to make choosing feel easier, faster, and more confident.

Zoffers connects students looking for discounts with brands seeking access to a student audience.

I worked on building both the product identity and the web experience from the ground up, designing an end-to-end platform covering onboarding, browsing, and offer discovery.

The focus was to create a system that feels trustworthy for brands and effortless for students, balancing two different user needs within a simple, clear experience.